𖠩 Instacart's 90s Summer

the 1999 summer of 2025

Lots of people get nostalgic for the 90s. The air smelled different. The vibes were better. But also, in an economy where a bag of chips is like $14, people get nostalgic for 90s prices. So in the summer of 2025, we made the most iconic 90s snacks available at their 1999 prices, only on Instacart.

 

hero film spots

 

social amplification

We dropped this video across social to tease the campaign.

it’s worth the wait

A Venmo partnership made the promotion more accessible.

real ones know. instacart x venmo: coming to a phone near you.

We sustained intrigue with organic social posts like this.

it’s summer 1999 if you want it to be

These posts were the nostalgic heartbeat of the campaign.

missing the good ole tastes

 

Made at SHADOW with Greg Berman