𖠩 Instacart's 90s Summer
the 1999 summer of 2025
Lots of people get nostalgic for the 90s. The air smelled different. The vibes were better. But also, in an economy where a bag of chips is like $14, people get nostalgic for 90s prices. So in the summer of 2025, we made the most iconic 90s snacks available at their 1999 prices, only on Instacart.
hero film spots
social amplification
We dropped this video across social to tease the campaign.
A Venmo partnership made the promotion more accessible.
We sustained intrigue with organic social posts like this.
These posts were the nostalgic heartbeat of the campaign.
The Receipts
Nostalgia on its own builds attention, but pairing it with real savings turns interest into motivation. As a result of our campaign, total Instacart orders jumped 17%.