ⵌ Microsoft’s First TikTok

Welcoming a New Generation to the Office

Word, Excel, PowerPoint, Outlook, Teams. Those are household names for most working professionals. But they didn’t ring the same bell for anyone under 25 in 2021. To connect with a new generation of Office users, we convinced Microsoft to be the first Fortune 10 brand to become a TikToker.

 

ze big Origami trick

She’s a runner, she’s a track star 🏃‍♀️

POV: you’re offline forever and ever amen

If you saw that time block, no you didn’t.

 

success in 365 days

Many of our TikToks went viral. We even made Microsoft the first brand to launch an organic AR filter on the platform. Marketing Brew said we were pioneers. AdAge called the account one of the Top 5 Brand TikToks to know about. It all paid dividends for our clients: brand awareness, affinity, and impact all rose sharply.


 

Made at VML with Janay Cooper, Spencer Bergstrand, Mike Cushman