ⵌ Microsoft’s First TikTok
Welcoming a New Generation to the Office
ze big Origami trick
Word, Excel, PowerPoint, Outlook, Teams. Those are household names for most working professionals. But they didn’t ring the same bell for anyone under 25 in 2021. So we convinced Microsoft to be one of the first fortune 500 brands to become a TikToker.
She’s a runner, she’s a track star 🏃♀️
success in 365 days
Many of our TikToks went viral. We even made Microsoft the first brand to launch an organic AR filter on the platform.
They work so well together 🤗
POV: you’re offline forever and ever amen
If you saw that time block, no you didn’t.
POV: typing this in Outlook
Marketing Brew painted us as pioneers for it. AdAge called the account one of the Top 5 Brand TikToks to know about. It all paid dividends for our clients: brand awareness, affinity, and impact all rose sharply.