⏾ Chewy's Strange Halloween
Chewy’s Strange Halloween
Pets don’t get Halloween, they just get weirded out. Who can blame them? There's a zombie child at the door. Dad’s in a wig. The cat turned into a spider. Our Halloween campaign for Chewy turned strangeness on its head to show that Chewy has everything pets and their parents need to make the most of spooky season.
Scary-Good Results
This full-funnel campaign integrated dozens of platform-tailored video ads, plus static ads for owned channels and paid social. Our CEO lol’d. The rest of the results are still cooking.
Paid social video ads
Banner ads for Chewy app & site
Halloween Assortment Banner Ad: Chewy App & Chewy.com Homepage
Halloween Calming Aids Banner Ad: Chewy App & Chewy.com Homepage
Halloween Costumes Banner Ad: Chewy App & Chewy.com Homepage
Halloween Cat Treats Banner Ad: Chewy App & Chewy.com Homepage
Static social ads
Static Reddit Ads targeting dog parents, cat parents, and multi-pet parents