⛾ Starbucks' Social Glow-Up
Becoming Starbucks
When America’s biggest coffee house asked us to help them improve their social content, we took an unorthodox approach. My partner and I turned clients into colleagues and embedded ourselves within the Starbucks creative team at their Seattle headquarters. We navigated a challenging corporate environment by pitching ideas that made everyone laugh and earning a reputation as the duo anyone could come to with their best creative ideas.
teasing PSL season
Change is in the air. 🌞➡️🍂
Rolling into the season like…
Pick up, pumpkin.
Opportunistic Content
Keeping the vibes very demure and mindful around here.
Here’s to the many hands that turn coffee beans into your favorite brew. 💚☕️ #InternationalCoffeeDay
The holidays start with a peppermint mocha.
Announcements
There’s nothing like your first PSL of the season. 🧡
Stop in July 10. We’re celebrating summer by giving away a limited-edition reusable straw with every cold handcrafted beverage you buy.
Non-dairy milk customizations—oat, almond, soy, and coconut—won’t cost extra starting Nov 7.
CHEERS TO THE RESULTS
All this was an improvement for Starbucks. Their robust social reports showed that our content always blew away their benchmark metrics for likes, views, and shares. Our client-colleagues took notes and everyone from the CMs to the C-suites gave us our flowers.