☆ Starbucks' Social Glow-Up
Becoming Starbucks
When America’s biggest coffee house asked us to help them improve their social content, we took an unorthodox approach. My partner and I turned clients into colleagues and embedded ourselves within the Starbucks creative team at their Seattle headquarters. We navigated a challenging corporate environment by pitching ideas that made everyone laugh and earning a reputation as the duo anyone could come to for the best creative ideas.
teasing PSL season
The Pumpkin Spice Latte is arguably the most important beverage of the year. It arrives, usually in August, seemingly at the mere thought of fall.
Change is in the air. 🌞➡️🍂
Rolling into the season like…
Pick up, pumpkin.
Opportunistic Content
Getting a corporate ship as big as Starbucks to turn on a trending dime wasn’t easy. We took a lot of initiative, going as far as filming finished assets before asking the chain of command for approval, which could take days.
Keeping the vibes very demure and mindful around here.
Here’s to the many hands that turn coffee beans into your favorite brew. 💚☕️ #InternationalCoffeeDay
The holidays start with a peppermint mocha.
Announcements
We also demonstrated that even announcements and retail messages were creative opportunities.
There’s nothing like your first PSL of the season. 🧡
Stop in July 10. We’re celebrating summer by giving away a limited-edition reusable straw with every cold handcrafted beverage you buy.
Non-dairy milk customizations—oat, almond, soy, and coconut—won’t cost extra starting Nov 7.
CHEERS TO THE RESULTS
All this was an improvement for Starbucks. Their robust social reports showed that our content always blew away their benchmark metrics for likes, views, and shares. Our client-colleagues took notes and everyone from the CMs to the C-suites gave us our flowers.