𓂸 Omaha’s STIs
The only sickness your mom doesn’t wanna hear about
Sexual education in Omaha, Nebraska was non-existent, but that didn’t stop young people from having sex. It just stopped them from using protection. This manifested the highest STI rate in the United States and, even then, no one talked about it. Such was the culture. The kids were getting sick and everyone else was keeping it secret. So when a coalition of nonprofits from the city asked us to help convince young people to get tested, we came up with a campaign to stare down stigma and stir up discussion.
STD Zombie // Broadcast
PSA: Getting tested is not the scariesT thing in the world
You know what’s scarier? A rampaging, mansplaining zombie. Save yourself from the lecture, if nothing else.
Our PSA aired around Halloween and got about as much attention as you’d guess for scandalizing the whole town. But we didn’t want the conversation to die, so we kept taking up space. As much as we could. With billboards and fake store fronts. The people of Omaha, Nebraska couldn’t ignore a problem that looked as big as it was.
Rash & Sores // Fake Storefront Stunt
Itch ’n Go // Fake Storefront Sign
Gonorrea Station // Fake Storefront Stunt