Frisco brings joy to life

When Millennial and Gen Z pet parents shop for toys, they buy what brings them joy. And we all know a pet’s joy doesn’t sit still. It squeaks, jumps, and comes back 
for more. Guided by this insight, we made a new creative platform to bring Frisco toys to life. Welcome to our imaginary world built around what makes pets and their parents happy: Play that’s made to last.

The Coastal Drop, Summer 2026

To advertise the 2026 coastal summer drop, we created an integrated campaign with dozens of videos for paid social and connected TV, plus static assets for banner ads, emails, and social posts. These are a few of my favorites pieces.

We brought toys to life to read their own five-star reviews.

Our CTV ads drove awareness and consideration.

Our GIFs drove sales with the addition of platform native elements like “shop now” stickers on Instagram Stories.

Our Chewy.com and Chewy app assets encouraged customers to check out the coastal drop.

We re-targeted dog parents, cat parents, and multi-pet parents with static social posts and emails.

Made at CHEWY With Dánica Conneely, Jackie Jané, Juan Asuaje