•ﻌ• Wine’s Personalities
Carl Jung says everybody has an archetype that explains their personality in a nutshell. Here’s a random thought: What’s your wine bottle’s personality?
Bottling Brand Personality
When Lindsay, Stone & Briggs asked me to create a special gift for their clients, I almost ruled wine out first. Not a special gift. Then I realized the agency used Carl Jung’s 12 archetypes to define the personalities of their brands, which was a way of bottling them. So, I wrote 12 bottle labels as if the wine inside epitomized the archetype on the label. Here are four of them.
