in a Pandemic, The backyard Barbeque can still be big

Beef lovers look forward to summer all year. Although the pandemic made their grill-outs smaller, summer came anyway. And with it, a big appetite only backyard barbecues could satisfy. In this summer grilling campaign for Beef. It’s What’s for Dinner., we encouraged people to grill on.

Made at VML with Jen Tuntland, Seth Hoercher, Tanner Rogers-Goode, Glen Scott